Cinemagraph Ad

Deep Cove Athletic

Deep Cove Athletic is a fictional athletic clothing company based in North Vancouver, BC. They are hoping to attract a larger clientele by advertising their clothing to a populace who plays recreational sports and enjoys individual athletic activities but is not striving to be a pro athlete per se. The lifestyle that reflects the reality of most modern adults is one of balance between work, family and recreation. The company would like to portray a realistic model by using a cinemagraph / GIF for a web advertisement and as a part of their site.

Storytelling -Cinemagraph Ad