Offbeats Social Media Project

Offbeats is a group project based on the idea of an arts collective with a love for the unusual. Be it fashion, toilet culture, books, remix of arts or film and entertainment, we were out to find the weird and the wonderful to share with an organically grown social media audience.

That audience's main demographics were 15yrs old - 45 yrs old, any gender, students, employed, any ethnicity, single or married.

Each week we took turns developing a theme, writing an original article and providing supportive curated content via research and links. Each week we hosted a different social media channel and we were responsible for writing a short supporting original article for the other team member's weekly theme, posting content, and responding to comments. A very colorful website was made to host the articles.

It was great fun and a rewarding team experience!  View website